Experiential & Video Producer
SOHO HOUSE / QUAKER / PEPSICO / HERBAN PRODUCE/ CURRENT MEDIA/ REPUBLIC RECORDS/ CAPITOL RECORDS
Experiential / Installation
Herban Produce: Farm to Turntable
Farm to Turntable is a quarterly event series held in Chicago’s Garfield Park neighborhood. Its mission is to raise awareness about 501c3 Herban Produce and their urban farming initiatives.
In partnership with Manifest, the event takes shape as an urban farmer’s market/house music block party. Attendees are welcome to tour the farm, purchase fresh produce, watch live painting, and shop local vendors, all to the soundtrack of the world’s best house and techno DJs.
We work with Herban Produce on planning, curation, production, vendors and sponsorships.
Current Media: Experiential Marketing
I planned and executed all experiential marketing events for Current Media’s successful $36M token sale.
These efforts included an official Miami Music Week party, a branded blockchain week party at SoHo Beach House, and a rooftop takeover in New York City. Every event we presented had a waitlist of at least twice our allowed capacity.
For these events I curated talent from across artistic disciplines, booked venues and vendors, curated guest lists, and art directed all marketing materials .
Manifest: Production & Installation
We were brought on to design stages and venue enhancing installations for the SoHo House Mixtape live performance, Smartbar’s 23 Hour Party, New Years at the Metro, Housepitaliy at East Room, and more. We also designed the current stage at SQL Miami.
We produce one off and event series at premier venues across the nation featuring DJs and multisensory art installations.
Our events have featured artists like Studio Barnhus, TiNi, Fred P, Etapp Kyle, Francois K, Violet, and more. We have produced events and created art installations for venues in Chicago, New York, Los Angeles, and Miami.
In collaboration with Chicago artist Danny Sobor I designed the shirts, then created a production plan and marketing strategy for a long sleeve tee which sold out within days. We’re currently developing three new products for release Spring of 2019.
I have produced video and photo content for Towkio (Republic Records), Takeoff (Capitol Records), Smino (Downtown Records), PepsiCo, Willis Earl Beale (Tender Loving Empire), Current Media, and 20th Century Fox.